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  • Writer's pictureWaco Marketing Agency

Tasks that are critical to organic success


If you're not technical in SEO, and you're looking for the best ways to improve your site, these are the tasks that will help you. So let's dive in!

Mobile Friendly and Responsive Design

Mobile-friendly and responsive design are two of the most important technical SEO tasks that you can perform. They are also among the easiest, since there are so many tools available to help you test for them.

  • Mobile Friendly: This is a ranking factor in Google's algorithm that determines whether your site is mobile friendly or not. You should use one of many tools available (such as Google's Mobile Friendly Test) to test whether your site passes their standards for a good user experience on mobile devices. If it doesn't pass, then there are steps you can take to fix this problem before publishing new content or making changes to old content that might affect its readability on smaller screens like phones and tablets

Site Speed

Site speed is an important factor in SEO, and it's one that you can control. Google has made site speed a ranking factor, so if your website takes too long to load for the user, you'll see a drop in organic traffic.

Site speed affects customer experience and conversions:

  • Slow page load times make visitors less likely to stay on your site or purchase from you (which means fewer conversions).

  • A one-second delay in loading time reduces sales by about 1%.

Site speed affects bounce rate and time on page:

  • Slow websites tend to have higher bounce rates than fast ones because users won't wait around for pages that take forever to load or don't provide what they're looking for right away. This also means that users are spending less time browsing your website overall--and thus not engaging with any content at all!

Structured Data Markup

Structured data markup is a way to add extra information to your website, which Google can then use to provide users with more relevant search results. For example, if you want to mark up your locations on a map, structured data markup will help you do so by telling Google exactly where each location should go on their maps.

There are many benefits of using structured data markup:

  • It improves the user experience by allowing users to see relevant information quickly and easily in SERPs (search engine results pages). This makes it easier for them to find what they're looking for without having to click through several pages or perform multiple searches before getting what they need from one source.

  • Structured data makes it easier for Googlebot (the bot that crawls websites) because it understands how each piece of content should be displayed in SERPs, so there's no guesswork involved when indexing new pages or changing existing ones; this increases crawl efficiency which helps reduce load times while improving overall quality score over time as well as increasing visibility during key seasonal periods such as Christmas when marketers tend towards higher volume campaigns due increased demand levels across all industries including retail sales within online channels like Amazon Prime Day which hit $1 billion dollars worth sold items sold out within 24 hours after going live at midnight Pacific Time Zone last year but didn't start until 9am Eastern Standard Time Zone because people wanted those deals just like everyone else did too!

Canonical URLs

A canonical URL is the preferred version of your website. When you have a single URL for each of your webpages, it's important to make sure that all of those URLs point back to one main page. This way, search engines can easily see which pages are most important on your site and rank them accordingly.

Canonicalization is the process by which multiple versions of a page are consolidated into one canonicalized version--and this process is critical for organic success because it ensures that when Google visits any given page, they only see one version (the "best" version). If there are multiple versions available for crawling or indexing purposes, then each version must be checked against its siblings in order to determine what should be shown as the default representation in search results.*2

Strong Internal Linking and Page speed Insights

Internal linking is a critical part of your site's user experience, and it also helps Google understand the context around each page. Internal links are especially important for SEO because they help Google understand your site structure.

A solid internal linking strategy helps boost organic search rankings by helping users navigate within your site more easily, while also improving engagement rates on pages that might otherwise be overlooked or ignored by users who aren't actively looking for them. In addition, they provide additional contextual information about content, so search engines can better understand what words or phrases appear most frequently within certain areas of content (such as blog posts).

Google Search Console (formerly webmaster tools)

Google Search Console (formerly Webmaster Tools) is an indispensable tool for any SEO professional. It allows you to view search queries that led people to your site, as well as the pages on your site that are ranking in the top 10 for those queries. This allows you to see which keywords are driving traffic and conversions, and where there might be opportunities for improvement.

You can also use Google Search Console to monitor how often your website is being crawled by Googlebot (the bot responsible for crawling websites), which will tell you if there are any issues with crawl rate or indexation speed that may be affecting organic rankings.

Finally, if something goes wrong with a technical aspect of your site--like a redirect not working properly--you'll want to know about it ASAP so that you can fix it before it affects your organic rankings!

Bing Search Console.

Bing Webmaster Tools is a free service that allows you to manage your Bing-powered sites. Sign up for Bing Webmaster Tools and create an account by filling out a form with the following information:

  • Site name, URL, and contact email address

Once you've signed up for Bing Webmaster Tools, it's time to begin submitting sitemaps. You can submit multiple sitemaps at once by uploading them in bulk via CSV file or JSON feed URL. If you prefer not to use these methods, however (or if they don't apply), then simply enter each individual URL into the tool individually through its "Submit" button located under "Sitemaps" in its menu bar.

These are the technical aspects of SEO that will help your site rank well with Google and Bing

  • What are technical SEO tasks?

  • How does technical SEO help your site rank well?

  • What are the benefits of technical SEO?

  • Why is technical SEO important to you as a business owner or marketer?


If you're just getting started with technical SEO, it can be overwhelming. There are a lot of tasks to choose from, and they all seem equally important. But don't worry! The most important thing is that you start somewhere. If you have limited resources and time available, focus on one or two of these areas first before moving on to others.

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