SEO for Restaurants: Simple Tips to Rank at the Top of Google
If you're looking to increase your restaurant's visibility on Google, then there are a few simple things that you can do. Let's dig into them and see what works best for your business.
Claim your Google My Business listing
Claim your Google My Business listing.
Claiming your business will help you gain control of the information that appears in search results, including:
A verified phone number and address (you must be able to confirm this information)
Photos, hours and other details about your location(s)
Adding content is a great way to attract new customers by showing them what they can expect from eating at your restaurant or bar!
Update your information.
Update your business information
Use the correct spelling of your business name
Update your address, phone number and website
Update your hours of operation (including holidays)
Add or delete categories that best describe you (i.e., "American", "Chinese", etc.)
Update images on Google Maps and Yelp! If they are outdated or don't match what's posted online
Verify your business.
Verifying your business is an essential first step in getting more customers.
If you're not verifying your business, it's likely that Google will not show your website or search results for the terms that are relevant to your business. This can be a real problem for restaurants because they often have more than one location and may even have multiple websites with different names, addresses and phone numbers.
Verifying ensures that all of these sites are connected through their own unique URLs (uniform resource locators), which helps ensure that when someone searches for a restaurant name in Google Maps or other paid search tools, they're directed straight to the correct place—and not some other random place with no connection whatsoever!
Add more photos.
It's important to have a good amount of photos. The more photos you have, the more likely it is that you will rank for certain keywords. The more photos people see, the higher chance they will click on your listing in search results and visit your website.
Add users to help manage your listing.
When creating your listing, you can add users to help manage it. This is a great way to make sure that all of the information on your page is accurate and up-to-date.
Add a professional profile picture.
Add links to your website and social media accounts (if applicable).
Include an email address, phone number, physical address and business hours for customers who want further contact with you or want more information about what you offer in person before they visit.
Respond to reviews.
Responding to reviews is important for several reasons. First, it helps you build trust with your customers. They know that their opinions matter to you and that you're listening to what they have to say. Second, it shows Google that you care about providing great customer service; this can result in higher rankings on search engine results pages (SERPs).
Thirdly, responding quickly gives visitors a better experience on your site because they get answers more quickly than if someone else left a review later--and then no one responded until months later! In general, responding within 24 hours is considered best practice for businesses who receive regular feedback from customers via social media channels like Facebook or Yelp; however, there are several ways that restaurants can respond appropriately depending on the nature of the comment itself:
Add a homepage button.
Add a homepage button. A simple way to get more people on your website is to add a "Home" button at the top of your site that links directly back to the homepage. This will make it easier for Google and users alike when they're looking for information about you, since they won't have so much difficulty finding it!
Publish posts on Google My Business.
Google My Business is a vital tool for getting at the top of search results. You can use it to publish posts and stay top of mind with your customers, thus increasing their chances of coming back to you over another restaurant in town.
Publishing regularly will help you to stay top of mind with your customers.
Google My Business is a vital tool for getting at the top of search results
Google My Business is a vital tool for getting at the top of search results. It's a free tool that small businesses can use to manage their online presence on Google. With Google My Business, you can:
Reach the right customers by making sure your business information appears when someone searches for it or other relevant terms.
Find your business on Google Maps and add photos and reviews from customers who have visited your location in the past year (if they're willing).
Connect with potential customers by sharing posts through social media channels like Facebook, Twitter and Instagram--even if they don't have a website!
Google My Business is a vital tool for getting at the top of search results. If you're a restaurant owner, take some time to set up your Google My Business account and make sure it's as complete as possible. This will help improve your ranking in local searches and give customers more information about what they can expect when they come into your establishment.