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  • Writer's pictureWaco Marketing Agency

Baylor Set to Go Gold This Fall

Updated: Aug 23, 2022

Baylor Athletics Announces Go Gold Fan Initiative for 2022-23 athletics season

WACO, Texas – In less than one month, the Green and Gold will take to the field of competition. In an effort to further unify the Baylor Family, the Baylor Athletics department announced its "Go Gold" initiative for the upcoming athletic season. Fans are invited to visually unify in Gold throughout the year, creating an optical impact for opposing teams and fans alike.

The Gold Factor was contagious at the 2022 Sugar Bowl, and it is time to bring the same energy back to Baylor's campus. Each of Baylor's 19 sports will Go Gold this year in their conference home opener. Baylor Athletics has made a commitment to providing Gold giveaways at these games, varying from Gold poms, Gold rally towels, to apparel.

"We want to create something special for Baylor fans to look forward to each year," said Jovan Overshown, Senior Associate Athletic Director for External Operations. "Our goal is to create an atmosphere that packs a physical punch. From the moment the opposing team takes center stage, we want them to feel the presence of our fans. When you have 45,000 fans in Gold, the visual impact is striking and powerful. Gold is a representation of Preparing Champions for Life. It's the Gold Standard we expect our student-athletes to live by and we hope our fans will join us in this visual rally and wear Gold throughout the year."

In celebration of the Go Gold initiative, Baylor Athletics has created official "Go Gold" apparel. Fans will have the opportunity to purchase exclusive "Go Gold" apparel from the Baylor Bookstore and licensed apparel partners. Gear is available for preorder here, but the first chance to purchase in-person will be at Baylor's annual Meet the Bears event on Saturday, August 27th.

"The Go Gold Initiative is an exciting opportunity for Baylor to gear up and show our cohesive unity," said Larissa Rupley, Area Director of Retail Shops for Baylor University. "We are committed to creating an assortment of merchandise to provide fans with a diversity of options to participate in the "Golden Wave" of solidarity."


Sept. 21 Volleyball hosts TCU at 7 p.m.

Sept. 23 Soccer hosts Oklahoma at 7 p.m.

Oct. 1 Football hosts Oklahoma State at TBD.

Oct. 15 Equestrian hosts Oklahoma State at TBD.

Baylor Football will host its 2022 "Go Gold" game against the Oklahoma State Cowboys Oct. 1, in a rematch of the 2021 Big 12 Championship Game. Prior to Oct. 1, fans attending the volleyball and soccer "Go Gold" games will have the chance to snag an official "Go Gold" t-shirt as giveaways.

Tickets are on sale now for volleyball and soccer while single-game tickets for football go on sale August 3.

Members of the Bear Foundation will have the opportunity to participate in an exclusive presale for Baylor football single-game tickets beginning Monday, August 1. The public single-game football ticket sale will begin on Wednesday, August 3.

Season tickets are still available to purchase and remain the best value and the only way to gain reserved seating for all six home games. Mini-plans are available through Sept. 3, with the Go Gold game included in the Champions mini-plan. Season and mini plans tickets can be purchased online or via the ticket office, Monday through Friday, 8 a.m. – 5 p.m.

For more information on the football, volleyball or soccer season or single game tickets click here or call the Baylor Ticket Office at (254) 710-1000.


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